Resource and product-level download analytics for Brand Store

How: Extend Brand Store analytics beyond top users and download activity to show what is being downloaded. Add a “Content performance” view with:

• Most and least downloaded resources and products, filterable by time period, resource type (image, PDF, video) and audience (partner or customer group).

• A list of items with zero downloads in a selected period.

• Age-based breakdown, such as downloads by product or collection release date (latest collection vs. items older than 1 or 2 years).

• Optional drill-down from a user or partner to the items they downloaded.

• CSV export for further analysis.

Why: Admins can currently see who accesses the store and how much is downloaded, but not what is downloaded. Without that, they publish everything to all partners and customers, and they can’t tell which content creates value. Item-level data would let them:

• Spot popular products and resources.

• Stop producing files for item groups nobody downloads.

• Understand whether partners only want the latest collection or also use older material.

• Decide what to publish and maintain, and for which audience.

For Who:

• Primary: Brand Store admins and content owners at brands and manufacturers who share product data and media externally.

• Secondary: Marketing, product, and channel or partner managers who use the insights, and Inriver CS when advising customers on store content.

Impact:

• Less time spent producing and maintaining unused assets.

• Better-targeted store content per partner group.

Additional context:

Please, add your suggestion and feedback above to add to the insights used by Product team when deciding priorities and direction of the Inriver PIM.