How: Be able to use media assets as data when you use the search function or even as a parameter in a query
Why: A great way to find similar items if you for example want to copy a product description or a product header. Or if you want to gather products with for example the same print or colour.
For Who: Everyone using the web portal
Impact: Faster way to enrich and link products
Additional context:
Please, add your suggestion and feedback above to add to the insights used by Product team when deciding priorities and direction of the Inriver PIM.