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Status Planning to implement
Categories Brand Store
Created by Guest
Created on Jun 4, 2024

Change display name in Brand Store

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Who would benefit?

customers using Brand Store to share product info externally

What impact would it make?

would create better end user experience

How should it work?

During set up, the admin should be able to change the how field names will display in the store

Why is it needed?

Field names in inRiver are not always user-friendly for external users but are named in inRiver to meet internal requirements


Additional feedback, background or context: This is a feature available in Content Store currently and is a significant loss in functionality for customers wanting to switch to Brand Store. Fields are often named in the data model to distinguish between brands, product lines or channels for internal users, but simpler field names are required for clarity to end users.


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  • Admin
    Karin Björnbäck
    Oct 10, 2025

    This feature will be part of the new Store Admin for Brand Store v2 that will be released in the later parts of Q4. Users that are configuring a store will be able to rename the fields that have been selected to use a different name than what is used in the PIM portal.